Honest Comparison

1Tech vs Big-4 Consultancies
for AI Delivery

We're biased, so we'll steelman them properly. Here's when a Big-4 firm is genuinely the right call — and when you're paying £2,000 a day for slide decks.

Where the Big-4 genuinely win

Be honest about this: if your programme needs regulatory air cover in front of a board or a supervisor, requires 200 consultants across five countries by next quarter, or is fundamentally an organisational-change exercise rather than a build, the big firms exist for a reason. Their brand is insurance, their bench is enormous, and their partners know how audit committees think. Some transformations really are that shape.

Where the model works against you

The Big-4 sell time and people, so their economics improve when engagements grow and extend — the opposite of yours. The partner who wins your work is rarely the team who does it; delivery lands with rotating junior staff learning your domain on your invoice. Strategy and build are usually separate engagements, so the deck that recommends a platform is priced separately from the platform. And day rates around £2,000/day mean a modest build carries a seven-figure shadow.

Our model inverts those incentives: fixed price means overruns cost us, not you; the senior architect who scopes your work builds it; and the strategy phase is a two-week sprint whose fee is credited against the build — so advice and delivery are the same accountable engagement.

Side by side

1TechBig-4 consultancy
Pricing modelFixed price, quoted before work startsDay rates (~£1,500–£2,500), time & materials
Who does the workThe senior architect who scoped itRotating teams; partners sell, juniors deliver
Strategy → buildOne engagement; sprint fee creditedSeparate engagements, separately priced
First working demoWeek 3, then weeklyOften after a multi-month discovery phase
Code ownershipYours on payment, full handoverVaries; frameworks and accelerators often retained
Best for50–5,000-person firms that want systems shippedGlobal programmes needing scale and brand cover

The honest bottom line

If you need an army and a logo, hire one. If you need working software with a number attached, hire builders whose incentives point at shipping it. Weighing other routes too? See vs hiring in-house and vs offshore agencies.